Angry Since 1967 Celebrates 20th Anniversary and announces partnership with Google Analytics

FOR IMMEDIATE RELEASE

As "Angry Since 1967" celebrates its 20th Anniversary, we look forward to the next 20 years with vigour and front-looking optimism. "Angry Since 1967", a blog renowned for its continued existence, has achieved many firsts, from being the first to be delivered by drone, the first to utilise Dolby Atmos Silence®, the first to road test new posts on the Nürburgring, the first to design a concept car, and the first and, so far, only winner of the Unwin Prize. We also acknowledge the many challenges we have faced, particularly the continued taxation of vowels. However, no successful site can rest on its laurels. Future development and expansion remains fundamental to the strategy "Angry Since 1967" is pursuing. To cement this, a wide-ranging review of our Digtal® infrastructure, audience engagement capabilities, content and strategic vision has been completed, leading to today's announcement of the partnership with Google Analytics. This will enhance data-led decision-making, strengthening existing audience relationships and will identify further opportunities for sustainable niche growth.

AS1967 founder, Angry Since 1967, said this implementation marked a "paradigm shift" in "metric-enhanced content targeting" and "niche engagement analysis". The strategic review, led by the Strategic Review Board, identified that "AS1967" had outgrown its existing data-capture architecture, which was no longer capable of supporting our developing niche-engagement requirements.

Angry Since 1967 continued: "This follows on from our recent parallel content review, instigated by the Content Review Board at AS1967. Our engagement statistics show consistent retention, but our reach has remained static. The audience acquisition analysis concluded that niche expansion, while welcomed, has deepened rather than broadened."

Commenting further, Angry Since 1967 said: "Discussions had been ongoing within the organisation as part of an overall strategic review which was focused on enhancing the media footprint of "Angry Since 1967", strongholding our demographic and exploring other interaction streams. After consulting with stakeholders, Google's proposition and scale were identified as offering the greatest convergence with the goals identified by "Angry Since 1967". Working together provides opportunities for significant value alignment."

Angry Since 1967 added: "The broader global picture has introduced challenges; however, with this partnership, "AS1967" is not only well placed to absorb shocks, but also ready to capitalise on the opportunities these new environs present."

Angry Since 1967 emphasised: "This partnership will not only secure the envied legacy of "Angry Since 1967", but will also ensure that on our 20th Anniversary, we are poised, focused and ready, to leverage the opportunities presented by the emerging media landscape."

Google stated: “Google Analytics is a long-established and well-regarded tool, available to all users.”

Digtal® is a registered trademark of Angry Since 1967 and AS1967 Group. All rights reserved.

Media enquiries: Angry Since 1967 Group External Communications Team

Image requests: Angry Since 1967 Group External Image Team