WTF?

I was standing looking at the magazines in Tescos and a thought struck me. Could someone please explain the rationale behind the covers of "Stuff"? Every month there is some female model, draped provocatively around some new games console, mp3 player or alike. My question is, do the uber geeks who buy this really think that the model, with the big tits, long legs and firm arse, on the cover is really getting aroused stroking that fecking Laptop? Perhaps they think "if I had that (insert brand) she'd wanna stroke me". No she won't. She'll think "you're a wab..."