Angry Since 1967 Celebrates 20th Anniversary and announces partnership with Google Analytics

FOR IMMEDIATE RELEASE

As "Angry Since 1967" celebrates its 20th Anniversary, we look forward to the next 20 years with vigour and front-looking optimism. "Angry Since 1967", a blog renowned for its continued existence, has achieved many firsts, from being the first to be delivered by drone, the first to utilise Dolby Atmos Silence®, the first to road test new posts on the Nürburgring, the first to design a concept car, and the first and, so far, only winner of the Unwin Prize. We also acknowledge the many challenges we have faced, particularly the continued taxation of vowels. However, no successful site can rest on its laurels. Future development and expansion remains fundamental to the strategy "Angry Since 1967" is pursuing. To cement this, a wide-ranging review of our Digtal® infrastructure, audience engagement capabilities, content and strategic vision has been completed, leading to today's announcement of the partnership with Google Analytics. This will enhance data-led decision-making, strengthening existing audience relationships and will identify further opportunities for sustainable niche growth.

AS1967 founder, Angry Since 1967, said this implementation marked a "paradigm shift" in "metric-enhanced content targeting" and "niche engagement analysis". The strategic review, led by the Strategic Review Board, identified that "AS1967" had outgrown its existing data-capture architecture, which was no longer capable of supporting our developing niche-engagement requirements.

Angry Since 1967 continued: "This follows on from our recent parallel content review, instigated by the Content Review Board at AS1967. Our engagement statistics show consistent retention, but our reach has remained static. The audience acquisition analysis concluded that niche expansion, while welcomed, has deepened rather than broadened."

Commenting further, Angry Since 1967 said: "Discussions had been ongoing within the organisation as part of an overall strategic review which was focused on enhancing the media footprint of "Angry Since 1967", strongholding our demographic and exploring other interaction streams. After consulting with stakeholders, Google's proposition and scale were identified as offering the greatest convergence with the goals identified by "Angry Since 1967". Working together provides opportunities for significant value alignment."

Angry Since 1967 added: "The broader global picture has introduced challenges; however, with this partnership, "AS1967" is not only well placed to absorb shocks, but also ready to capitalise on the opportunities these new environs present."

Angry Since 1967 emphasised: "This partnership will not only secure the envied legacy of "Angry Since 1967", but will also ensure that on our 20th Anniversary, we are poised, focused and ready, to leverage the opportunities presented by the emerging media landscape."

Google stated: “Google Analytics is a long-established and well-regarded tool, available to all users.”

Digtal® is a registered trademark of Angry Since 1967 and AS1967 Group. All rights reserved.

Media enquiries: Angry Since 1967 Group External Communications Team

Image requests: Angry Since 1967 Group External Image Team

REACTION VIDEOS: PROFESSIONAL STANDARDS CERTIFICATION GUIDELINES

Welcome, New Member, to The Association Of Video Reactors (AVR). As an accredited organisation, we represent the interests of the vast and expanding world of YouTube Video Reactors. We provide insight and support to our membership, which covers the entire gamut of the reaction video market from Music, Television, Fashion, Comics, Sport, History, to Reaction To Reaction videos. 

To help you on your journey into the rewarding world of reaction videos, we have compiled a set of guidelines that fully Certified Members of AVR MUST follow. 

GENERAL REACTION GUIDELINES

1. YOU MUST state that prior to the recording of the video, you were completely unaware of said content's existence. 

2. YOU MUST declare its brilliance irrespective of the actual merits of said content.

3. Certified Members are REQUIRED to complain about Content ID claims / copyright strikes / takedowns ONCE per reaction video. 

4. Previous limits on the frequency, format and repetition of requests to Like, Share and Subscribe have now been removed. 

5. As per SECTION IIA, continued AVR Certification is subject to agreed targets for Patreon members gained per upload.

6. YOU MUST NOT INTERACT with any comment posted four* days after the Video Upload date. Liking any more than 6 comments may result in suspension from the AVR Certification programme. 

*Supersedes previous five-day limit.

TECHNICAL GUIDELINES

1. Members are licensed for ONE PAIR OF HEADPHONES, irrespective of the number of participants in the reaction.

2. Microphones with clothing clips MUST BE HAND-HELD AT ALL TIMES. 

3. Lighting, picture and sound quality MUST NOT meet AVR’s minimum requirements.

4. Official YouTube Creator Awards MUST occupy an AVR-Approved position within the reaction frame, sufficiently prominent to ensure recognition while retaining the appearance of incidental placement.

5. CONTINUED AVR Certification requires all USER backgrounds to be visually distracting. This includes, but is not limited to, neon signs, unmade beds, TV or film merchandise, or other incongruous objects.* 

*See Appendix 4. 

MUSIC REACTION GUIDELINES

1. Classical musicians reacting to non-classical music MUST note the surprising similarity to a classical composer, mid to late atonal composers preferred — for example Penderecki's "Threnody To The Victims Of Hiroshima" evident in the musical progression underpinning the lyric. 

2. YOU MUST identify the chords; you MUST declare "yeah, that's a D triple-sharp minor." 

3. Humming or singing along remains entirely at the User's discretion.

4. YOU MUST express disbelief at the artistry. 

FILM / TV / SPORT REACTION GUIDELINES

1. YOU MUST speak over and through moments of dramatic tension. Special dispensation is granted to fully Certified Members to engage in incessant, incoherent babbling.

2. Members displaying THIRD-PARTY AUDIOVISUAL MATERIAL within the reaction frame MUST ONLY use AVR-Approved measures such as watermarking, image mirroring or other explicitly sanctioned content-matching evasion methods as listed in Section 14F.

3. YOU MUST TAKE all reasonable steps to ensure that the phrase "I called it" (or AVR-Approved equivalent) is used AT LEAST 3 times during any video featuring TV or Film content. 

REACTION TO REACTION VIDEO GUIDELINES

1. YOU MUST NOT, UNDER ANY CIRCUMSTANCES, provide a link to, or acknowledgement of, the original content producer.

THUMBNAILS MUST FOLLOW THE FOLLOWING GUIDELINES

1. Images of the participants MUST show MOUTHS AGAPE.

2. ONLY THE RIGHT HAND may be placed on forehead to signal amazement.

 

3. In line with recent rule changes, thumbnails MUST feature AI-generated imagery.

AVR WILL MONITOR AVR-CERTIFIED MEMBERS FOR TRAINING AND 

COMPLIANCE PURPOSES

IF YOU DON'T CRY, IT'S NOT A REACTION VIDEO®