The commercial, an inspiring story of World War 1 soldiers, Father Christmas, Oscar Wilde's "Selfish Giant", the last 5 minutes of "Blackadder Goes Forth", Bambi's mother, "Silent Running's" Huey, Dewey and Louie, several long lost relatives reunited by Nicky Campbell and Davina McCall and the spirit of the late Robin Williams channelling an amalgam of his characters from "Patch Adams", "Awakenings" and "Bicentennial Man" trampolining in the back garden of George Bailey's house from "It's A Wonderful Life'" during a snowy Christmas truce, while a wispy female vocalist does a slow, emotional cover of Nick Berry's "Every Loser Wins".
Dismissing claims that never raise their head, that this was an exercise in unbridled cynicism and was little more than shameless bandwagon jumping, Angry Since 1967 said "why does the media want to know the motivation behind this? Oh, right they don't"
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