A new social networking site has set up - Unthink, After much ho-ha it's there for all to see. And? Well I'm unaccountably reminded of Current TV. Same vaguely defined, yet lofty goals contrasting with the bollox reality of their provision. Take these two examples from their about page
"Unthinker...never lose sight of their potential, hate stale thinking, never tolerate intrusive or wasteful behavior and actively participate in shaping our future."
And
"All Unthinkers ...have adopted a win-for-all attitude, People - Business - Nature, and use the UNTHINK TREE to communicate ‘In Partnership with Nature’"
Clearly unthinking is a prerequisite for participation with this crowd, as anyone with a semblance of rational thought should wonder; what the fuck are they talking about? This reads as a cross of new age guff (complete with its crystal energy, magic beans and spiritual trees), the mission statement of the worst type of company to work for (Publicly? Cuddly. Internally? Run like a Stalinist gulag), an irony free reading of Orwell's 'newspeak' and the unspecific intonations of fortune tellers and psychics.
I think I'll pass.
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