A Week Without mp3. Another "Another" update

I read this article people won't pay for "free" internet music streaming services and it neatly demonstrates the point I made here and here about Spotify. People won't pay, if free is available, regardless of the limitations you impose. Until, that is, the limitations become apparent, or if it ceases to be worth the hassle, then people will find an alternative. Which, in the case of music delivered via the internet, are all those P2P sites you can download music from. And "free" with no limitations will always beat "free" with limits, no matter how illegal the former is. Now this certainly isn't right, and I'm not condoning it, but it seems to me that for the music industry to compete against the pirates they need to work out what the hell they "really" do and what they are "actually" offering the public. At the moment all these sites  We7, Spotify, Itunes and the rest, are just answers to a question no-one ever asked.