Monday, November 15, 2010

Our Survey Says....Exactly What We Wanted (16)

As you can see nothing has changed. This "survey" demonstrates exactly my point. Company / Charity is selling a service, the survey finds it is either indispensable or better than that offered by its' competitors. And, predictably, the media prints the results with uncritical and unquestioning reverence. I will make a simple observation. When was the last time you saw a survey which found an organisation, different or distinct from whom it was commissioned by, coming out on top? 

Exactly.  

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