Some shocking research reported on the BBC. No-one listens to podcasts.
http://news.bbc.co.uk/1/hi/technology/6175728.stm
After all the hype, all the techno jargon, the pages and pages of analysis, and the warnings of the end of broadcasting as we know it, a survey says pretty much what we all knew. No one listens to them.
Charlene Li, one of the authors of the Forrester report admitted on her blog at the time of the report that "measurement is still really hard to do". In particular she said that "counting podcast downloads is a dubious way to measure usage".
Bravo Charlene. The figures don't fit the projections so how they were measured is "dubious". I wonder if the figures had been in line with projections whether she'd have expressed the same concerns.
Next they'll be telling us that no-one reads blogs..
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