"Embattled" blog announces relaunch and revamp.

Following disappointing reading figures AS1967 has undergone another major revamp. In a letter meant for staff members only, the change in editorial focus, repositioning the blog as a celebrity news site, is described as "drinking at the last chance fucking saloon sunshine." It continues, claiming they have "decided to pin the blame for the decrease in readership on internet piracy and the recession, despite it being entirely our own fault". To counter this decline they claim that "after 3 seconds consideration, we've decided the one sure way to keep AS1967 afloat until it's bailed out by a Russian billionaire, is to follow the herd and fill this becalmed whale of a thing with the minutia of the lives of former soap stars, celebrity postmen and people who've featured in reality TV shows". Responding to questions about how these changes would fit with AS1967's Ofblog charter requirements, they claimed "fine, be like that. But don't blame us if no-one reads it any more and we're forced to close the blog, putting literally a single person out of work. Although technically they don't actually "work" rendering point entirely moot". 

This is the latest in a long line of increasingly desperate revamps for the troubled blog. It lost half of both its readers when it moved to being written topless. Further damage was caused when an attempt to market it as a lads blog, failed thanks to "lads" being transposed as "labs", causing bafflement and bewilderment to dog owners and experimental chemists everywhere. One expert claimed this could be a final throw of the dice "the next step is for them to become a 3D blog, although the technology to deliver this is both expensive and limited. Everyone, including those those with perfect vision will be forced to wear peculiar contraptions in front of their eyes, precariously balanced on the user with little more than ear holders and the top of the viewers nose for support. Although there has been great strides made in the performance of these devices, they are normally restricted to people who are either long or short sighted. The technology is therefore completely unproven". Analysts suggest if this revamp were to fail then the outlook is "bleak", most agreeing the likely outcome for AS1967 is for it to be used to sell Ipod accessories at greatly inflated prices.