AS1967 First blog to deploy "Dolby Atmos" Silence®

AS1967 has announced it will be the first blog to implement Dolby Atmos Silence®. Atmos, which is a method of reproducing the audio experience usually restricted to a well equipped cinema, has become the defacto standard for delivering high resolution, multi-speaker, surround sound. AS1967, a blog noted for it's willingness to embrace leading edge technology - for example pioneering delivery by drone, and testing new posts at the famous Nurburgring racing circuit, was keen to extol the benefits this would accrue. "We all agree that silence is golden, so what better way is there to deliver "golden silence" than to deploy this newly developed version of Atmos? We believe the speaker-free version of  Atmos, using a configuration we've called "Silence®", represents a paradigm shift not only for the blogosphere but across the entire entertainment and consumer electronics industry"

They continued "We're taking the existing Atmos technology to the next level. Although Atmos best delivers it's object based 360 degree sound field using appropriately mounted external speakers, the proliferation of Atmos branded soundbars, mobile phones and Televisions which don't have these has led us to taking the next logical step. A completely "speaker free" version. All the benefits of Atmos with none of the hassle of speakers, configuration and expensive wear and tear on the users ears. And while won't make any difference to how the blog is delivered, produced or what it contains, when end users see the Atmos logo they'll know they are getting the highest quality silence current technology allows"

Questioned about what results end users can expect from Silence®, AS1967 said "er.. Silence?"

Asked if this was misleading, AS1967 declared. "We promise silence and we deliver silence. We believe you'd be better asking sound bar or mobile phone manufacturers who release Atmos branded products despite these not meeting the technology's basic speaker requirements how this impacts performance? Or the exact nature of the "electronic witchcraft" they use to supposedly compensate for their absence? I'm puzzled why we alone are being asked to justify our non-speaker option. Our solution is neater and, as it doesn't require any additional, well, "anything", apart from a sticker with a logo on it. And it ticks all the ease of use options as well. The benefits it offers are clear. Especially in an industry where convenience is king - an objective which must be pursued no matter how much it dilutes and compromises the original performance goals. Even to the point, as in these instances, that they become so devalued to be rendered utterly irrelevant. So our speaker free Silence® option should be welcomed."

Asked who this was aimed at "morons who think that just having the same branding on a product means they'll get identical sound as in the Cinema. When, and in fact, the only similarity is the branding.... er is this microphone on?

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