So...
A show about sewing. Marvellous. I look forward to the knock-off versions featuring knitting.
The History Channel - the way it's going that will be an accurate description of its fate.
Honestly? Walloping the prefix "craft" on your generic IPA doesn't justify the extra £1. No matter how many NHS spec wearing wabs think otherwise. Nor does giving it a funny name - unless it's "Pish IPA Aimed At Undemanding Fuckwits".