Timing is, as they say, everything. I was going to stick a thing here about those "post your gold to us" advertisements. But in the light of this report I think I've missed the boat. Still it's surprising to realise there still people who actually trust and believe companies who appear from no where, whose only point of contact is a telephone number and a website and who use the dead hours on obscure TV channels to advertise their wears. Worse there is still a large chunk of people who don't scrutinise the claims of companies who offer things that are "too good to be true".
There' s been a long history of this type of TV advertising. Seemingly targeted, (if I was being generous) at the gullible. Of course there may be circumstances when, through no fault of your own, you might see something advertised on TV that could tide you over, or provide you with just that little convenience or service that didn't know existed. However, and unless you live in a vacuum, I find it hard to believe that people still don't deploy any scepticism. Think of all those ads, promising risk free compensation for injuries were you get 100% of your money, or guarantee to help you clear your debts, or free up some equity, or offer cash for your pension, or will refund National Insurance contributions, or exchanging your old mobile phone (for "wonga"), or help you sort out a refund on payment protection insurance, or offering unbeatable deals on stair lifts, baths, time shares in Portugal, arthritis cures, mattresses, kitchens, conservatories, conservatory blinds, electric garage doors, limited edition coins, life insurance and remote electric shutters. Given the fairly negative press the advertisers of these products invariably attract, wouldn't you at least exercise some caution before doing what they ask you to do? Wouldn't you at least think (as you sit there, for one last time, in your conservatory with the remote control shuttering, now owned by the equity release company, penniless from spending the money released from your pension fund on a time share (complete with remote controlled garage doors) in a Portuguese golf resort and a stair lift, surrounded by the blinds, mattresses, limited edition plates, coins, carriage clocks, free parker pens (fortunately no sales person called or you'd have been rightly screwed), and the piles of compensation cheques made out in pence, with nothing to eat but useless anti-arthritis pills) that perhaps should have been a bit more thorough in your research before you committed yourself to another one. And then, just as you've resolved not to fall for it again it happens. On comes an ad telling you that they'll give you money for your unwanted gold? I mean who wouldn't be tempted? Who wouldn't believe, sitting amongst the "As Seen On TV" debris of their lives, that the promises of free pre-addressed jiffy bags and best prices, made by a actor in a pirate costume weren't anything other than genuine or trustworthy?
Exactly.
I almost feel obliged to apologise for a) the very long sentences used in the above and b) this posts particularly laborious English. But, and this is key, if I want to use convoluted language in this blog, punctuated with a smattering of (seemingly) random commas then, as the noted philosopher and singer Bobby Brown said, that's "my prerogative".